Amma’s Message

Om Namah Shivaya

My Children

I am extremely happy to learn about a new initiative under the name “Swadeshi Swavalamban Abhiyan” for the promotion of Swadeshi Products. Bharat is a great nation with over 130 Crore people, lakhs of villages and thousands of cities. This reassures us that we will be able to become self-reliant in every walk of life.

All it takes to make this initiative a grand success is just the mindset and intention of the citizens to give priority to the Swadeshi Products in their buying preference. The novel coronavirus pandemic which created this unique situation points to the need of such a shift.

We will be able to produce the best quality products of every kind, we just need to take a resolve. To make this a success, we have the best of supply chain infrastructure in our country itself and this is our strength.

The efforts of Swadeshi Jagaran Manch for making Bharatvasis self reliant and to promote Swadeshi Products is laudable and Amma appreciates these efforts. For the success of the efforts of her children, Amma submits it to the “paramathma”.

Om Namah Shivaya.


Mata Amritanandamayi is known throughout the world as Amma, or Mother, for her selfless love and compassion toward all beings. Her entire life has been dedicated to alleviating the pain of the poor, and those suffering physically and emotionally. 

Throughout her life, Mata Amritanandamayi has embraced and comforted more than 34 million people. While Amma is widely regarded as one of India’s foremost spiritual leaders, Amma says that her religion is love. She has never asked anyone to change their religion but only to contemplate the essential principles of their own faith and to try to live accordingly.